Signature scent: Choosing the one…

Signature scent is so personal, so do you go for something new for your wedding day? Guest Beauty Editor Sophie Cullen, one of the gurus behind The Bridal Beauty Festival, gives some much-needed advice

From musks to florals, sweets, fresh and everything in between, the world of perfume can be a minefield. Do you stick with the trusted fragrance you’ve worn for the last 10 years on your wedding day or try something new and exciting that you may find you love just as much?

First up, look at your scents at home – is there a unifying thread? Perhaps they’re all citrusy colognes or rich and spicy, or maybe you’ve got half a dozen versions of rose. Condense your perfume style into three key words. For instance: pink, pretty and floral or modern, clean and fresh.

When shopping for your new scent have your three words in mind. Get to the stores early to avoid the perfume ‘fog’ – you need a clear palette to be able to smell everything clearly. If you would enjoy a more personal experience, I highly recommend booking in for a scent consultation. Jo Malone, Creed and Diptyque are all places that can help you to find ‘the one’. You’ll be asked a series of questions about you, your partner, likes/dislikes and, of course, your wedding style – covering everything from your flower and décor choices to stationery. Here are five favourite finds of mine.