The Wedding Club has relocated its Birmingham store to chic new premises at the Mailbox in B1, a stunning showcase for its glamorous gowns by leading international wedding and occasion designers
Photography Jas Sansi
The Wedding Club has opened a stunning new store at the Mailbox, Birmingham’s chic live/work/play development close to the city’s main New Street rail station. This means the store will be neighbour to, among others, Harvey Nichols, Gieves & Hawkes, L.K. Bennett and Armani Collezioni, not to mention some of Birmingham’s finest dining and entertainment experiences.
The move from its original Edgbaston home to the heart of Birmingham’s most exclusive new development seemed a natural one for founders and directors Clare Thompson and Emma Clarke, and makes the store even more accessible for UK and international brides looking for designer bridal gowns. It means brides now have a choice of three convenient locations – the London stores are located in Knightsbridge and South Kensington – and over 25 labels across the three stores. Clare Thompson says of the move: “We wanted to find a location in Birmingham in keeping with our brand and the Mailbox is the perfect fit”.
The new store will continue to stock some of the great names in international bridal, including Berta, Suzanne Neville, Atelier Pronovias, Temperley London, Jenny Packham, YolanCris, Bliss Monique Lhuillier and Rue de Seine. Bridesmaids and occasion goers can find gowns by, among others, Ghost, Katie May and Dessy. The Mailbox is also a great location to host trunk shows, and Halfpenny London and Watters are among the first to visit this November.
The Wedding Club launch was a glamorous affair, welcoming friends of the group and members of the press. Malmaison (which offers dining and stylish city breaks from Mailbox) supplied both the DJ and the canapés. Models’ hair was by James Bushell and make-up was by Cover:FX, both located at the smart new branch of Harvey Nichols.
The Birmingham branch of The Wedding Club is located at Level 1, Wharfside St,
Mailbox, Birmingham B1. It is open Mon-Sat 10am-6pm by appointment. To find out more about labels and forthcoming events, or book an appointment at the Birmingham, South Kensington or Knightsbridge store, visit thewedding-club.co.uk