Sassi Holford’s new occasionwear collection ticks all boxes for glamour

Sassi Holford's new occasionwear collection ticks all boxes for glamour
Sassi Holford Dakota, a standout gown from the occasionwear collection

Sassi Holford is already a byword for beautiful bridal style, so her new occasionwear collection will be warmly greeted by wedding guests and mothers of the bride and groom – indeed anyone who is desperately seeking a knockout red-carpet gown

Sassi Holford has a stellar reputation for her gorgeous British-designed and made wedding gowns, and her new couture occasionwear collection is going to win her a lot more fans. As this is also Sassi’s 35th year designing bridal, it seems an opportune moment to give the rest of the wedding party the same star treatment as brides.

In fact, these gowns are just the wardrobe investment that will see you right for any kind of red-carpet invitation that happens to drop through the letterbox. Featuring her design hallmarks – form-flattering cut, exquisite fabrics, fashion-forward details – these are investment pieces you can wear again and again.

Sassi Holford's new occasionwear collection ticks all boxes for glamour
The perfect ‘little black dress’ Pristina from Sassi Holford is a form-fitting gown with chic back detail

Sassi Holford’s red-carpet credentials

Sassi Holford has always made evening and occasion outfits  – it’s just that the move to her new London flagship (a larger store down the road from her old Chelsea premises) has given her a lot more space to showcase what she can create for mothers of the bride and groom, wedding guests and red-carpet event goers.

She has already attracted some high-profile fans, including Outlander star Sophie Skelton, who wore an oh-so-simple black number to the Empire Film Awards, and BBC World News presenter Kadia Madera, who wore a stunning lace-embellished gown to the Sochi Film Awards. The collection includes pieces to suit all styles of event – from elegant soirée to glitzy ballroom affair.


Sassi Holford's new occasionwear collection ticks all boxes for glamour
Chicago is a glittering two-tone gown while Moscow features a flattering wide lace neckline


Designed and made in England

Like Sassi Holford’s bridal gown collection, these occasion pieces are designed and made in the company’s Taunton, Somerset base. Sassi told Absolutely Weddings recently that part of her inspiration for this collection was the mothers of the bride who attend their daughters’ bridal fittings, many of whom have begged her to create something they can wear. Contemporary occasion dressing and the changing nature of weddings – destination, day-into-evening or multi-event – means that an increasing number of mothers of the bride want a fresh take to match their style and the occasion. In other words, more glamour please!


Sassi Holford's new occasionwear collection ticks all boxes for glamour
With its sweetheart neckline and daring split, Jessica is an elegant column gown with pure Hollywood credentials


This first collection, available exclusively at Sassi’s London store, features innovative fabric combinations, refined silhouettes and attention to the finer points, with clever draping, pleats, cutout and embellished details. We simply love the collection, which has the kind of style that never dates.

Sassi Holford is located at 82 Fulham Road, SW3. To view the new occasionwear collection, call 020 7584 1532.