Sassi Holford is already a byword for beautiful bridal style, so her new occasionwear collection will be warmly greeted by wedding guests and mothers of the bride and groom – indeed anyone who is desperately seeking a knockout red-carpet gown
Sassi Holford has a stellar reputation for her gorgeous British-designed and made wedding gowns, and her new couture occasionwear collection is going to win her a lot more fans. As this is also Sassi’s 35th year designing bridal, it seems an opportune moment to give the rest of the wedding party the same star treatment as brides.
In fact, these gowns are just the wardrobe investment that will see you right for any kind of red-carpet invitation that happens to drop through the letterbox. Featuring her design hallmarks – form-flattering cut, exquisite fabrics, fashion-forward details – these are investment pieces you can wear again and again.
Sassi Holford’s red-carpet credentials
Sassi Holford has always made evening and occasion outfits – it’s just that the move to her new London flagship (a larger store down the road from her old Chelsea premises) has given her a lot more space to showcase what she can create for mothers of the bride and groom, wedding guests and red-carpet event goers.
She has already attracted some high-profile fans, including Outlander star Sophie Skelton, who wore an oh-so-simple black number to the Empire Film Awards, and BBC World News presenter Kadia Madera, who wore a stunning lace-embellished gown to the Sochi Film Awards. The collection includes pieces to suit all styles of event – from elegant soirée to glitzy ballroom affair.
Designed and made in England
Like Sassi Holford’s bridal gown collection, these occasion pieces are designed and made in the company’s Taunton, Somerset base. Sassi told Absolutely Weddings recently that part of her inspiration for this collection was the mothers of the bride who attend their daughters’ bridal fittings, many of whom have begged her to create something they can wear. Contemporary occasion dressing and the changing nature of weddings – destination, day-into-evening or multi-event – means that an increasing number of mothers of the bride want a fresh take to match their style and the occasion. In other words, more glamour please!
This first collection, available exclusively at Sassi’s London store, features innovative fabric combinations, refined silhouettes and attention to the finer points, with clever draping, pleats, cutout and embellished details. We simply love the collection, which has the kind of style that never dates.