Flower story – meet floral stylist Juliet Glaves

Juliet Glaves’ iconic floral creations play a star role in fashion, films, red-carpet events and also at weddings. We find out more about her inspiration and her passion for real flowers grown here

You may not think you know Juliet Glaves’ work, but you almost certainly do if you’ve ever admired one of Temperley London’s lush flower crowns, always a feature of British designer’s bridal collection shoots, or gazed in awe at the floral displays in photos of Aynhoe Park. Juliet brings a theatrical and set designer’s eye to TV and film (forthcoming Bond blockbuster No Time To Die among them), plus red-carpet events. She also helps brides’ dreams come true – working on a limited number of weddings each year.

What is really exciting about Juliet Glaves’ approach is the principles of seasonality and sustainability – key themes coming through in every aspect of bridal right now, and especially so in flowers. Many consider her a pioneer in this approach, since she not only designs with flowers, she grows her own on a large and lovingly-tended plot in the Shropshire countryside.

“Juliet Glaves not only designs with flowers, she grows her own on a lovingly-tended plot in Shropshire”

Having trained as a dancer and then as a fashion designer at Central Saint Martins, her flower farm project began after a 2007 documentary she made for the BBC about the traditional cut-flower industry in Britain – at that stage almost rendered extinct by hothouse imports.

Now her carefully tended acres are a mecca for wildlife (a win-win for brides who know they are looking after pollinators) and take us back to a time when brides carried whatever was in season. There is, says Juliet: “a magical quality to flowers that have lived a natural life”.